AI visibility, without the jargon
What it means for a local business to be found, mentioned and understood in an AI answer.
What does AI visibility mean?
For a local business, it means whether an assistant mentions you when someone asks a relevant question, and whether it describes you accurately. Being mentioned by name, having your website cited and receiving an enquiry are different outcomes. A useful report keeps them separate.
Is this just another name for SEO?
The work overlaps with maintaining a useful, accessible website. Google says its existing SEO practices remain relevant for its AI search features; it does not require special AI markup or an extra machine-readable file. NearMention uses AI search visibility to describe the customer problem, not a secret technical shortcut.
What would we actually work on?
Start with the information a customer needs to choose you: your services, where you are, who you are a good fit for, opening hours, current prices where appropriate and how to book. Then check for contradictions between your own pages and important public listings. The specific priorities depend on your business.
What should you ask an agency?
Ask to see the questions being tested, dated examples of answers, the changes being made and the limitations of the measurement. Ask who does the implementation. A report that leaves all the work with you is a different service from someone who handles the agreed changes.
What can nobody promise?
We do not guarantee inclusion, a particular position or a fixed number of bookings. Our commitment is to agreed work, approved information and clear reporting. The assistant’s answer is not something we own.
Source for the platform-specific guidance. Our suggested workflow is NearMention’s own approach, not an official ranking formula.
See how this applies
to your business.